A Go-To-Market (GTM) strategy is a plan that outlines how a company will introduce and sell its product or service to the market. It includes identifying the target audience, positioning the product, setting pricing, and defining the marketing and sales strategies to ensure a successful product launch.

A GTM strategy is crucial because it ensures that a product is launched effectively, reaches the right audience, and stands out in a competitive market. It helps to align all teams (marketing, sales, product, etc.) to work toward common goals and maximizes the chances of success.

The first step is conducting thorough market research. This helps you understand customer needs, market demand, competition, and the overall landscape, so you can position your product effectively.

Typically, the product team, marketing team, sales team, and executive leadership should be involved in creating a GTM strategy. Each team provides input based on their expertise, helping to ensure a comprehensive and actionable plan.

Pricing impacts customer perception and can drive or hinder sales. The right pricing aligns with value and competition.