Idea validation is the process of testing and verifying whether a business idea, product, or service has market potential. It involves gathering feedback from potential customers, stakeholders, and experts to determine if the idea solves a real problem and whether there is demand for it in the market.

Idea validation helps reduce the risk of launching a product or business that may not succeed in the market. It ensures that your idea is viable and addresses a real need, saving time, money, and resources in the long run. Validating your idea increases the chances of success and helps attract investors.

You should validate your idea early in the process, before investing significant time, money, or resources into developing the product. Ideally, validation should occur after you have a basic concept but before you’ve fully developed the product or service.

The time it takes to validate an idea depends on the complexity of the product and the validation methods used. It could take anywhere from a few weeks to several months.